Instagram takes aim at CapCut with Edits app

Gary Pageau

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Instagram has launched Edits, a video-editing app intended to rival CapCut. First teased in January, Edits is available for free on iOS and Android. Parent company Facebook/Meta describes Edits is described as a “video creation app designed for creators,” and includes tools for project management, tracking notes and ideas, and data on video performance. There are also advanced editing tools not found in the regular Instagram app, like AI animations created from static images, green screen replacement, and subject cutouts.

The Edits feature set is very similar to CapCut, the popular standalone video-editing tool from ByteDance, the publisher of TikTok.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.